Flat Fee MLS: Lost Lead Generator
My last post about BPO’s and all the hype about winning the opportunity to complete an $80 transaction…got me thinking!
When and why did utilizing Flat Fee MLS listings as an additional lead generator get such a bad rap?
Think about it…you earn $249.00 on up and with most systems being completely automated the work involved should take less than 30 minutes. You also gain direct access to a live one (seller) that most likely will get frustrated and need agent representation…and you’re first in line. Now that’s a lead generator! More Money…Real Sellers…Frontline Positioning.
I know, I know you may get picked on by fellow industry professionals…but why? Why is there an overall feeling that you have “sold out” if you take on a limited service listing or flat fee listing? It’s O.K. to solicit FSBO listing and turn them over, it’s O.K. to hound distressed NOD owners for a listing and it’s surely O.K. to sit on your computer waiting for a BPO order. What’s the difference? Maybe jealousy, jealousy if you were willing to break out of the gossip mold.
Besides, I’ve already been sold out by my own MLS system that offers a consumer website with the exact same information on it, taking away a little of my edge. But that’s a whole different blog.
Every state has a different outlook on what constitutes as a “limited service” and whether or not they allow for a Flat Fee MLS Services. Before you enter into this arena make sure you know what the minimum services are required of you.
Limited Service - Flat Fee MLS State Guidelines
Also, it is extremely simple to register for these types of leads. Search for companies like For Sale By Owner, The Homeowner Center, Owners.com and so forth.
I don’t fault homeowners for trying to figure it out on their own…a little gumption is admiring. But I will be there to pick up the pieces, and why not?