Bing VS Google
Google might have changed the face of the Internet searching with its one of a kind, and heavily guarded, search method that has proven to yieldmore meaningful results than the leading search engines of the past (despite attempts by webmasters using search engine optimization to try and manipulate the results!), however there is a new contender trying tobring to the Internet search a thorough makeover, and it appearsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s newest baby was launched in the end of May 2009, and has starting then demonstrated growth in popularity each month in a market where many believed that Google could not, and would not, be closed in on possibly in this lifetime. Scarcely a couple of months after Microsoft’s arrival with Bing, Google’s market share reduced by 0.1 percent, at the same time that Bing soared to 9.3 percent of market presence. Most other search engines have stagnated in their market share, but when the challenging search engine Yahoo has just 19.3 percent of the market share, it is astounding that a new entrant such as Bing can climb to nearly 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it biting away at the search engine market share? Or is there something tangibly significant in the way the search happens that sets it above the rest, making it a genuine challenger to Google? Conceivably both. For instance, Bing offers a visual search function which allows a user to explain what they’re looking for and then whittle down their search based on image results, thus a person who can remember what something looked like but can’t remember what it’s called, can easily find what they’re after. Saw Caught a new car on the way but don’t understand what make or type it was? Bing’s visual search will assist you in finding that model by providing you with a parade of images from which to identify the nearest and gradually find arrive at the exact model you were looking for. This may appear a simple concept to begin with, but Bing feels that they are revolutionizing the way everyone will think of Internet searches in from now on. By designing it to be more graphical, they hope to transform the way users search the web. It’s no wonder then that they like to call Bing a ‘decision engine,’ rather than a ‘search engine.’